Hardware is rarely the expensive part — the experience behind the tap usually is. Below is what drives the price, honest starting points for each product line, and exactly what you get for them.
These are indicative starting prices in US dollars, not a price list. Your quote depends on volume, finish and how much custom work the experience needs — and we put it in writing before you commit to anything.
Branded tags, verification page, batch encoding and reporting.
per tag, from 500 units
Card, hosted profile and lead capture — per person.
per card, one-off
Counter pack for one location, live against your listing.
per location pack
Event microsite plus printed NFC invitations.
event page, cards from $3.20 each
Understanding these five usually saves more money than negotiating does.
Setup and tooling are fixed, so the unit price falls sharply as quantity rises. The step changes are usually at 500, 2,500 and 10,000 units.
A paper label and a brushed-metal card are different products. Foil, spot UV, soft touch, edge painting and bamboo all carry a premium.
Standard inlays are the cheapest. On-metal tags with ferrite layers and tamper-evident frangible labels cost more because they are harder to make.
A single profile page is quick. A verification system with serialised batch records, multilingual education content and a capture flow is a build.
Pushing captured leads into your CRM, syncing a product database or connecting a loyalty platform is scoped and quoted on its own.
Standard lead times are built into the prices above. Compressed turnarounds carry an expedite fee because they displace other work.
Three typical shapes of work, with the questions we would ask you. Figures are illustrative — yours will differ, which is exactly why we quote rather than publish a price list.
Tamper-evident neck seals across a single release, with a verification page that also carries tasting notes and a registration offer, to see whether buyers engage before committing to the full range.
Soft-touch PVC cards on a locked brand template, provisioned from a staff spreadsheet, with per-event lead capture pushing into the CRM and admin control for joiners and leavers.
Cotton-stock invitations with foil, a hidden inlay and a discreet QR on the details card, plus an event page handling RSVP, meals, directions, dress code, registry and the shared gallery on the day.
Almost every quote we issue has two parts, and it is worth understanding why before you compare us with anyone else.
If a quote looks unusually cheap, find out what happens to your pages when the subscription stops. Some providers point tags at a platform you do not control, so cancelling bricks hardware you have already paid for. Ask what you keep, ask whether you can export your data, and ask whether the tag's destination can be redirected to a domain you own.
Setup and tooling are fixed costs, so unit price falls fastest in the first few thousand. These are the bands where the economics change.
One wedding, one person's cards, one counter. Setup dominates, so unit price is high and that is fine — you are buying a project, not a supply line.
Setup starts to spread. This is where most pilots and small-team rollouts land.
Enough units to produce a statistically meaningful engagement rate, at a unit price that is no longer painful.
Proper production economics. The biggest single step down in unit cost usually sits in this band.
Priced individually against your specification, your schedule and your packaging. Talk to us rather than reading a table.
If you have to take this to somebody who controls a budget, the argument that works is rarely "counterfeiting is a problem". It is a single line of arithmetic they can check.
If a pilot cannot pay for itself on one conservative assumption, we will tell you before you spend the money.
We would rather lose a small order than deliver a programme that quietly underperforms for a year.Being explicit about this up front avoids the most common cause of an uncomfortable conversation later.
Minimums, subscriptions, pilots and how to get a number you can put in a budget.
Send the product, the quantity and what you want the tap to do. Most quotes go out within one business day.
Request a quoteFive things: the chip and tag format, the print and finish, the volume, how much custom design the landing experience needs, and whether you need integrations such as a CRM connection or a serialised database. Hardware is rarely the biggest line — the experience behind the tap usually is.
The hardware is a one-off. Hosted pages, analytics, dashboards and support run on a subscription, which is what keeps your content editable after the cards are printed. One-off event projects such as wedding invitations include hosting for a fixed period.
For a single digital business card or one wedding, no minimum. For printed authentication tags, production economics start to work from a few hundred units, and the unit price drops sharply with volume.
Yes, and we usually recommend it. A pilot on one product line, one location or one team gives you a real engagement rate to budget against instead of an estimate.
Tell us the product, the quantity and what you want the tap to do. We come back with a fixed written quote, usually within one business day.
One short call is usually enough to scope it. We will come back with a plan, a sample and a fixed price — normally within one business day.
